Placer County provides valuable information for local businesses
Glick and Huppert have spent years making government communications more engaging with creativity and design. The COVID-19 pandemic put all that hard work to the test. After an early shelter-in-place order, Placer County was one of the first counties to be approved by the state for a careful, phased reopening. Glick was chosen to lead the marketing effort.
“Many businesses were eager to open. We had to make sure they did it responsibly,” says Glick. “Our task was to make the guidance very clear and translate sometimes confusing government documents into plain language. As always, Adobe Creative Cloud apps were essential to the design process.”
Getting the right look and feel for the Reopen Placer campaign was crucial. Communications would have to be easy to read and visually appealing — or as Glick says, “beautiful enough to hang in a building.” Glick leaned on Adobe Illustrator to design a logo based on the existing Placer County branding and expanded the colour palette, creating a larger visual vocabulary to work with as the state rolled out the plan, stage by stage.
The print shop worked with city officials, chambers of commerce and the county’s public health team to create a business toolkit. Using Adobe Photoshop, InDesign and Illustrator the team created industry-specific checklists, best practice guides, a supply and services directory, yard signs, rack cards and printable posters providing details about face coverings, physical distancing and other requirements businesses have to meet to reopen responsibly. The team was happy to see businesses across the county using the Reopen Placer collateral to keep their customers and employees informed.
“More than 500 yard signs and 5,000 rack cards were distributed with the help of our cities, chambers of commerce and county staff,” says Glick. “Local cities and chambers of commerce also used the graphics in their own communications and a few even donated digital billboard placements to further increase our reach.”
Throughout the process, staff relied on Creative Cloud Libraries to help maintain their productivity. “Like many organisations, the COVID-19 pandemic required us to shift our operations,” says Glick. “With many of us working from home for the first time and partnering with team members outside of our standard workgroups, we needed a quick, efficient way to share design resources. Adobe Creative Cloud Libraries provided a seamless system. Our designer could drag assets into the shared library making them immediately available for others to access. Rather than uploading, downloading and managing separate file systems, Creative Cloud Libraries was an easy way to make sure all of the assets were current and approved for use.”