Standardising on an all Adobe workflow
Founded in 2003, Prakria is a full-service strategic marketing and advertising agency creating dynamic creative content for leading brands across business sectors. The company specialises in creative content, including graphic design, 3D and motion graphics and web design. The company’s capabilities extend from conceiving a product to its branding, packaging and online or off-line promotion to its target group.
Prakria has a vision to be a leading cross-channel, multi-platform agency providing a best-in-class customer experience. “We realised that a unique blend of creativity and discipline is vital to our success, as customers demand immediacy, innovation and quality in our service delivery,” says Abhishek Sharma, Managing Director, Prakria.
Prakria tried other design software but realised that to deliver the breadth of branding and advertising services the company is known for, whether print or digital, Adobe offered the best solution. “Most of the initial artwork that we receive from our clients is created using Adobe creative applications,” says Abhishek. As a result, the company made a strategic decision to only use Adobe creative apps for its entire creative workflow.
Prakria started with Adobe Creative Suite and then quickly moved to Adobe Creative Cloud for teams. Adobe Creative Cloud tools provide Prakria with the design flexibility for quickly working on projects without wasting time formatting or dealing with file compatibility issues.
“Our design lifecycle varies; some projects take 10 minutes, others take 10 days,” says Abhishek. “We needed an agile solution that gives us liberty to work across all platforms and enables us to deliver top-quality content on time or slightly before-time.”