A new kind of retail experience.
Many of the world’s largest retail brands use Adobe Experience Cloud to drive their business, including 80 of the 100 largest U.S. web retailers. Rite Aid will be using a full stack of Adobe Experience Cloud solutions that include analytics, personalisation, web content management, advertising and e-commerce tools. These technologies will help further break down friction points between the online and in-store experience. It will become a glue that stitches together Riteaid.com, the mobile app, retail shops and in-store pharmacy services, along with fulfillment services.
“By utilising Adobe Experience Cloud, Rite Aid will have access to deep customer insights enabling the company to personalise the Rite Aid experience for millions of customers, while also creating more opportunities for our pharmacists to provide clinical services and value-based care,” said Justin Mennen, senior vice president and CIO for Rite Aid. “From medication reminders to customised promotional offers, Adobe Experience Cloud will enable Rite Aid to continue to be the trusted partner for our customer’s health and wellness needs.”
Rite Aid will be coupling an interconnected shopping experience with personalisation for every customer. From the very beginning, Rite Aid wanted shoppers to engage with them as a trusted resource for a variety of health and wellness services. Adobe Analytics provides a base to take personalisation efforts and scale it to millions of individual customers. Rite Aid is able to collect and analyse data in real time across channels like desktop web, mobile and more. With Adobe Sensei (Adobe’s AI and machine learning platform), the company can build rich customer segments and activate content based on individual preferences and the stage of the shopping journey. It will enable Rite Aid to personalise everything from medication reminders to promotional offers.