Putting a child’s experience first
Many adults still remember the heroes of their favourite childhood television shows, from Big Bird and Mister Rogers to Arthur or Thomas the Tank Engine. The best children’s television shows balance education and entertainment to lift kids academically and socially, influencing development far beyond their early school years.
About 12 years ago, a group of creative professionals founded Sinking Ship Entertainment to create family entertainment that offers a unique approach to children’s programming: stories that put a child’s experience first. Sinking Ship’s live-action and animated shows now air in every country in the world and in dozens of languages. Nominated for 58 Emmy awards, Sinking Ship won the 2015 Daytime Emmy Award for Outstanding Pre-School Children’s Series for Dino Dan: Trek’s Adventures.
In the competitive entertainment market, Sinking Ship needs programs that appeal not only to critics and audiences, but also to networks’ wallets. “At Sinking Ship, we never sacrifice quality for cost,” says Matte Bishop, Partner, Sinking Ship Entertainment. “We need to embrace top tools, technologies and workflows to work more efficiently and have more time to devote to creativity.”