Improving citizen interactions
In many agencies, staff often used word processing software to create signs or flyers. Because the software isn’t designed for visual communications, creating a simple sign could take staff much longer than necessary. And often, the results weren’t memorable. With Adobe Creative Cloud, staff now have access to apps and services designed for visual communication.
Adobe Spark is particularly popular with staff for its ease of use. The wide variety of visual themes allow staff to quickly create well-designed signs, posters, web pages, social media posts and even short videos. Employees can spend less time designing and more time focusing on core work.
A clerk in the Department of Natural Resources started using Adobe Spark to better serve constituents. She found that she spent much of her day answering basic questions such as how to request a permit or when parks were open. She decided to use Spark to create prominent flyers to answer these frequently asked questions.
“The clerk found that people looked at her flyers more closely when they were well-designed compared to a simple line of text,” says Lajola. “She freed up to 20% of her time to have in-depth conversations about more complicated issues instead of answering the same questions repeatedly.”
Accelerating communication development
Public-facing staff, such as communications officers and public information officers, have long used Adobe Creative Cloud apps to help create professional and visually appealing communications that they send to news stations or share with the public. The officers now take advantage of Adobe Stock and its integration with apps in Adobe Creative Cloud to quickly add photographs, illustrations and graphics that give these communications greater relatability and appeal.
The Fight the Bite campaign from the Department of Health, which aims to keep Hawaii safe from mosquito-borne disease, uses imagery from Adobe Stock to create shareable posts for its social media pages. Pictures of gardens illustrate examples of areas where standing water may cause mosquitos to gather, while images of families on a beach remind people to protect their families by applying insect repellent.
“As government agencies communicating with the public, we want to make sure that the images, video and graphics we feature are properly licensed,” says Lajola. “With Adobe Stock, our communications officers can browse through millions of royalty-free stock assets and find usable images faster.”