Inspiring designs for business growth
Design is a key component of Vistaprint’s continued success. The company aims to inspire small businesses by creating attractive designs and templates that reflect each customer’s ideals and goals. Whether they’re a real estate agent, personal accountant or even a beekeeper, customers should see designs that are a perfect match for their industry and location.
Vistaprint uses Adobe Creative Cloud for enterprise apps to create a range of marketing materials. Recently, the design team added a new dimension to their creative workflows by switching to Adobe Stock for stock imagery. With Adobe Stock, Vistaprint’s designers can quickly find high-quality photos, vectors and illustrations that they can use to build beautiful templates for customers.
“Adobe Stock is a fantastic tool for designers so that they’re not starting from scratch,” says Morahan. “We’ve also been very impressed by the quality of Adobe Stock images. They’re relevant, they’re beautiful and they look authentic. When we start from high-quality stock images, we can deliver better designs on a short deadline for our customers.”
Designing marketing for every industry need
Some customers upload their own designs to be printed on business cards, banners or tote bags, but others choose to customise one of the thousands of templates created by Vistaprint. The design team is constantly creating and updating designs to help Vistaprint’s customers present a modern and professional face to the public.
With Adobe Stock, designers can search millions of images through a web browser or directly through their Creative Cloud apps, including Adobe Photoshop, Adobe Illustrator and Adobe InDesign. Designers can download a comp version of any visual asset and make edits to turn it into the perfect template for a menu, flyer or banner. Once the design is approved, designers can license the stock image with a single click. The licensed version automatically replaces the comp version in the design with all edits carried over perfectly.
Imagery in Adobe Stock serves as a launching pad for creative designs. Finding just the right photo, vector or illustration can help designers solidify a creative idea or inspire a completely different direction for a template.
“Our customers want branded looks that are just as unique and professional as anything designed by major corporations,” says Morahan. “Adobe Stock gives us the image quality and production efficiency that we need to create inspiring designs that enable our customers to reach their audiences and build their small businesses.”