Fresh brand image
Aya Asatani, a member of the communication team who handles sales promotion tools and internal communications, gives high praise to Adobe Creative Cloud services such as Adobe Creative Cloud Market, which provides icons and vector-based illustrations and Adobe Stock, which provides more than 60 million high-quality images.
“Yayoi has a long history as a successful business software developer, which can sometimes give the impression of being old-fashioned,” says Ms. Asatani. “We work hard to eliminate that stereotype and convey the message that we have cutting-edge capabilities that our competitors don’t. The same is true of our internal communications that we create completely in-house. Unlike with sales promotion tools, we have limited budget for internal communications. So, being able to use high-quality illustrations and photographs available through Adobe Creative Cloud Market and Adobe Stock at a low cost is a big help to us.”
Ms. Taniguchi is investigating Adobe Photoshop Fix, a mobile app available through Adobe Creative Cloud. She anticipates that being able to conduct the entire social media process, including capturing, editing and uploading photos from one app, should result in faster information delivery and a more immersive social media experience.
“Previously, I had to take photos at events and then return to the office to adjust brightness or change the size before uploading them on social media, which took a lot of time and effort,” says Ms. Taniguchi. “Using Adobe Photoshop Fix will enable me to do these things in the field, which is very convenient. And since we can only install apps that have been approved by the company on company-issued phones, we will have no problem install Adobe’s mobile apps.”
Yayoi plans to continue utilising Adobe Creative Cloud for teams to improve efficiency for client work.