Audience Segmentation

Use multidimensional targeting to create segments based on virtually any variable in a customer profile. Use these audiences in Adobe Campaign for use in multi-step, cross-channel programmes or to share with other Adobe Experience Cloud solutions.

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Campaign serendipity — the right person, in the right place, with the right message.

The right targeting can help you to avoid sending the wrong message to the wrong customer and wasting valuable marketing dollars. Understanding who your customers are — their interests, demographics and channel preferences — is key to creating personalised experiences that get results.

Easily customise your segments by using any part of your unified customer profile data. For example, segment based on a type of car, but only send a message to the primary vehicle driver. Once you’ve defined target segments, use them in cross-channel campaigns or export them to use in other Experience Cloud solutions.

With Adobe Experience Platform, you will have direct access to an even richer pool of data from online and off-line sources, including Adobe Analytics, aggregated into unified customer profiles where you will be able to segment your customers with more granularity within Adobe Campaign.