Adobe Mix Modeler Features

Marketing scenario planning

Use marketing scenario planning and forecasting features to quickly and efficiently generate, compare, and monitor marketing plans — empowering faster and more confident marketing investment decisions.

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Marketing plan builder

Give marketers the flexibility to customize AI-driven scenario plans tailored to their specific goals and constraints.

Plan parameters. Define plan parameters, such as flight dates, total budget, optional channel budget constraints, and the model to be used as the foundation for your plan.
Plan interface. Create, view, manage, duplicate, or edit your plans within an intuitive, self-serve interface.
Goal-based planning (coming soon). Define target marketing goals — such as revenue, ROI, or order target — and get a recommended budget and optimized plan based on your timeframe.
Portfolio planning (coming soon). Apply customizable weights to multiple marketing objectives for optimized and balanced spending across regions, products, or business lines, letting you meet several goals simultaneously.

Plan recommendations

Get AI-powered recommendations for the most efficient spend allocation to maximize business outcomes. nd allocation to maximize business outcomes.

Response curve visualizations. View marginal response curves per channel to understand spend efficiency and identify areas for reductions to improve ROI.
Predicted outcomes and granular breakdowns. Get predicted business outcomes — such as revenue, ROI, or volume orders — based on recommended channel spend plans and CSV downloads, with granular weekly execution.

Plan comparison

Generate and compare plans for different business scenarios to determine which proposed marketing mix delivers the most impactful outcomes against your business priorities.

Comparison dashboards. View selected plans side by side in a user-friendly interface that includes plan details, channel breakdowns, visualizations, and forecasted results.

An AI marketing plan compared to a custom one

Performance-to-plan reporting

Quickly optimize marketing programs with the ability to see ROI performance and insights for your activated plans and campaigns.

Campaign data ingestion. Use model insights, which are continuously updated as campaign spend and performance data comes in, so marketers can be confident that investment decisions are optimized for maximum ROI.
Forecast comparisons. View live performance alongside predicted results for immediate, actionable insights and opportunities for optimization.

Learn how to use marketing scenario planning features.

Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials, and user guides.

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Quickly generate and compare marketing mix spending plans with ease.

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Leverage the flexible scenario planning and forecasting tools within Adobe Marketing Campaign Analytics to accelerate confident, data-driven investment decisions.

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2024-10-24

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Let’s talk about what Adobe Marketing Campaign Analytics (formerly Mix Modeler) can do for your business.

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Marketer with channel contribution results and AI recommendation for future spend