The State of Marketing Automation in the Age of AI

To gain a competitive edge, marketing teams must modernise tech and processes, embrace automation and integrate AI.

Global marketers share insights and best practices.

Check out The State of Marketing Automation in the Age of AI report to learn how enterprise B2B marketing leaders are enhancing customer experiences, progressing pipeline and boosting revenue through effective marketing automation. You’ll also get a better understanding of five keys to success:

Establishing a data foundation to unlock the power of AI
Understanding and nurturing buying groups across journeys
Delivering personalised content at scale
Using AI to scale intelligent, interactive customer engagement
Levelling up journey analytics, measurement and attribution

Marketo Configurator Tuesday, 6 August 2024 at 11.22

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More than 60% of market leaders plan to use generative AI to generate text, images, and conversation summaries.

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The State of Marketing Automation in the Age of AI

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Learn five key steps to marketing automation success and how enterprise B2B marketing leaders are gaining a competitive edge by integrating the power of AI.

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2023-02-06

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