All marketers face the challenge of truly understanding their customers — what they want, when they want it and how. You need to know how individual customers interact with your brand — across channels — but data is often in silos, so piecing it together is nearly impossible. And even once you’ve compiled customer information, identifying actionable insights from multichannel data can be overwhelming.
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"All our backend digital analytics are done using Adobe products. It’s really the foundation for all that we do in the digital space. Ultimately, we know that each fan has their own individual journey, so we’ve customised our content around those different segments and how they engage with the sport."
Travis Trembath, Vice President of Fan Engagement, PGA TOUR
Customer insights start with customer intelligence.
Batch and blast methods are no longer an option. Customers expect you to know who they are and what they’re interested in. You need to know what content individual customers respond to, what channels they use and how you can most effectively target them. And with the competition just a click away, you need to be able to act in real time.
Adobe can help. Adobe Analytics lets you access and understand multichannel data by painting a clear picture of what’s working in real time. It gives you a holistic view of every customer and has powerful predictive models so you can know what your customers want even before they do.
The more you know your audience, the better you connect.
You are gathering data, online and off-line, but it’s nearly impossible to stitch it all together. You have an audience, but your information is scattered and therefore incomplete. You need to be able to combine all your data in one place so you can identify your most valuable segments across every channel. And ideally, you would be able to understand and engage with customers on an individual basis in real time.
Adobe can help. Adobe Audience Manager helps you to build unique audience profiles that you can use anywhere — web, social, search and mobile. It lets you combine first-, second- and third-party data in one place so you can get a complete view of individual customers. It also helps you to discover new segments for smarter personalisation — making it possible to identify and target your most valuable segments on any platform.
All your campaign tools. All in one place.
Customers are engaging with your brand across a variety of touchpoints. To make these moments matter, it's imperative to create personalised, real-time, customised engagements throughout their journey.
Adobe can help. Adobe Campaign is a set of solutions that help you personalise and deliver campaigns across all your online and off-line channels. You can plan, launch, test and manage your cross-channel campaigns from one place. It also gives you marketing automation so you can respond to actions in real time and increase your campaign’s effectiveness.
Keep up with your customers. They’re on the move.
Customers have blurred the line between online and off-line interactions. They expect a seamless experience no matter how they choose to connect. Marketers need to be able to tie together every interaction, from mobile to web to in-store.
Adobe can help. Adobe Analytics for mobile apps lets you keep all your analytics together. It helps you to understand your mobile app users and connect their interactions back into your overall campaigns. You can also provide geolocation analytics and targeting based on GPS position and proximity to beacons.
More informed than ever.
With the integration of Adobe's Experience Cloud and Microsoft Dynamics 365 CRM, you can see your customer's entire journey. The powerful Adobe Analytics + Power BI combination helps you to bring your intelligence to an actionable level.
A complete view of every customer. With a completely integrated solution.
Adobe Experience Cloud gives you all the tools you need to get the deepest insights into your customers, so you can build personalised campaigns and manage all your assets. With its 360-degree view of every customer, it can literally predict what your customers want, when they want it and how. And because it’s fully integrated, it makes all your data accessible so every interaction can benefit from all your insights.
In the past, to create such a unified digital marketing plan, you would need to cobble together a series of individual solutions. Today, Experience Cloud unifies all these marketing tools into one integrated solution. No one else offers such deep integration between analytics, data management, optimisation and personalisation.
We’re the only Leader among Digital Intelligence Platforms.
See why we feel we’re best positioned to move you from analytics to digital intelligence in the latest Forrester Wave.