Single, uniform data format
Combine consumer data, professional data, or both – internal, external, known, and pseudonymous – using a standard taxonomy that can be activated in real-time.
Real-time people and account profiles
Get enriched, privacy-ready profiles that automatically update in real time without the need to manually stitch together data.
Actionable insights for B2C and B2B
React instantly to customer events to deliver timely, relevant experiences to any destination, including web, email, mobile, and social.
Privacy controls and data governance
Best-in-class usage governance lets brands use data more responsibly and transparently — and gives consumers greater control over their information.
Single CDP for managing both B2C and B2B lines of business
Connect both your B2C and B2B data to create hybrid profiles made up of combined consumer and professional behavior that identify and power new revenue opportunities across teams and lines of business.