I've got too much content housed in many places. How can I manage it all?
Making a content marketing strategy work takes strong governance and a rich content management platform such as Adobe Experience Manager, with a centralized repository, shared access, and customizable workflows.
Can I measure content marketing performance? How?
Yes. Performance metrics like engagement rate, click-through rate, bounce rate, and average time on page can be used to determine success, which can then contribute to your enterprise financial metrics.
Should I test content before I use it in my campaigns?
Yes. If you have a significant contact database, the tools to test and target content, and the ability to measure results, you should experiment with messaging, visual elements, calls to action, and more.