From beginners to pros, artists around the world agree: Wacom is the top name in drawing tablets. Working with its digital tablets and pens feels as natural as sketching across a pad of paper. In the hands of a designer, Wacom tools are used to create bold pen lines, fluid brush strokes, or even detailed edits in Adobe Photoshop. For more than 35 years, Wacom has helped inspire creativity and equip designers and artists to thrive in digital spaces.
For most of its history, Wacom has worked through partners who either sell Wacom products to consumers or use Wacom technologies in their own products. But in recent years, the company has started to shift its digital strategy, reaching out to consumers and businesses directly through e-stores.
Balaji Ganesan, Vice President of Information Services at Wacom, has been a key player in this transformation. His team oversees all IT across Wacom, from infrastructure and hosting to webservices and enterprise apps. For Ganesan, one of the biggest challenges for e-commerce at Wacom was the company’s global reach.
“Many of our regional teams had already set up e-commerce sites, but they were all owned and managed locally,” explains Ganesan. “If we were going to get serious about e-commerce, we needed a standardized platform and consistent experience that we could roll out worldwide.”
Wacom wanted an e-commerce platform that was powerful, flexible, and scalable enough to support many e-commerce sites around the world. Wacom also needed support from an expert partner capable of handling such a complex global rollout. The company found the answers it needed with Adobe Commerce and Merkle.
“Adobe Commerce had the features to handle all of our use cases and create regional e-commerce sites that are both consistent and flexible,” says Ganesan.