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REPORT

Cookieless customer data: your greatest challenge, your greatest opportunity

Understanding your customers has always been important. In the age of data-driven personalisation, it’s essential. AI has revolutionised what’s possible in terms of digital experiences, providing exciting opportunities to curate one-to-one, real-time interactions that enhance conversion, customer retention, and brand loyalty. But in the post-cookie world, you cannot reap the rewards without a first-party data revolution.

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Marketo Configurator Thursday, November 21, 2024 at 17:26
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