Adobe Experience Platform documentation
Find guides, tutorials, and release information for Adobe Experience Platform, covering data collection, real-time profiles, governance, and activation.
Guides
Overview
- Experience Platform overview
Learn how Experience Platform makes it possible to deliver personalized experiences to your customers in real time, with guides and tutorials. - Experience Platform and applications
Learn how Adobe Experience Platform works together with connected applications like Real-Time CDP, Journey Optimizer, and Customer Journey Analytics. - Experience Platform integrations
Learn how Experience Platform integrates with other Adobe CX Enterprise applications to share data and extend platform capabilities. - AI Assistant
Learn how to use AI Assistant to expedite your workflow in Adobe Experience Platform and Real-Time Customer Data Platform. - Troubleshooting guide
Find answers to frequently asked questions and step-by-step guidance for troubleshooting common errors in Experience Platform. - Accessibility in Experience Platform
Learn about Experience Platform's commitment to accessible, inclusive design and features for all individuals.
Administration
- Alerts
Learn about alerts in Adobe Experience Platform, including how alert rules are structured and when notifications are triggered. - Sandboxes
Find out how sandboxes partition a Platform instance into virtual environments for development, testing, and application deployment. - Access Control
Use product profiles in Adobe Admin Console to manage user permissions and assign users to products and sandboxes in Experience Platform. - License usage
Learn about best practices and tools you can use to manage your license entitlements with Adobe Experience Platform. - Unified Tags
Use Unified Tags to manage metadata taxonomies across Experience Platform, including how to create tag categories and tags.
Applications
- Experience Platform and applications
Learn how Adobe Experience Platform works together with connected applications like Real-Time CDP, Journey Optimizer, and Customer Journey Analytics. - Real-Time Customer Data Platform (all editions)
Bring together known and anonymous data from multiple enterprise sources to build customer profiles and activate audiences to third-party destinations. - Journey Optimizer
Use Journey Optimizer to design, orchestrate, and deliver real-time, cross-channel customer journeys and offers. - Customer Journey Analytics
Use Customer Journey Analytics to explore omnichannel data, build flexible visualizations, and uncover cross-channel customer insights. - Mix Modeler
Use Mix Modeler to measure marketing campaigns and optimize media mix planning holistically across all your channels.
Data modeling
- Schemas
Explore the Experience Data Model (XDM) system in Experience Platform and learn how to use classes and field groups to standardize data.
Data collection
- Data Collection
Learn how to enable client-side data collection for the Experience Platform Edge Network and the data collection technologies it uses. - Datastreams
Learn how to configure Datastreams to route collected data to Experience Platform and other destinations you choose. - Tags (Launch)
Get access to documentation and tutorials for Tags, the tag management system built into Adobe Experience Platform. - Experience Platform Web SDK
Get access to documentation and tutorials for building implementations with Experience Platform Web SDK. - Experience Platform Mobile SDK
Get access to documentation and tutorials for Experience Platform Mobile SDK and the Places location service. - Experience Platform Edge Network server API
Use Experience Platform Edge Network server API for data collection, personalization, and advertising use cases with CX Enterprise. - Experience Platform Assurance
Use Experience Platform Assurance to inspect, simulate, and validate how you collect data and serve experiences in your mobile apps. - Experience Platform Debugger
Use Experience Platform Debugger, a browser extension for Chrome and Firefox, to examine web pages for implementation problems. - Event Forwarding
Learn how Event Forwarding lets you use the Edge Network to execute tasks without changing your existing tag implementation.
Data ingestion and management
- Catalog Service
Explore data lineage, metadata, file descriptions, directories, and datasets in the Data Lake, and learn how the Catalog Service works. - Dashboards
Learn how to visualize data in Experience Platform through customizable dashboards and shareable reports. - Data Access
Learn how to find, explore, and access ingested datasets and data assets stored in Experience Platform. - Data Ingestion
Learn how to bring your data into Experience Platform through batch or streaming ingestion methods. - Data Prep
Prepare your data for ingestion into Adobe Experience Platform and learn how Data Prep helps you map, transform, and validate data. - Dataflows
Learn about dataflows and how to configure them to move data between sources, Experience Platform, and destinations. - Datasets
Learn about datasets, the core data structures in Experience Platform for storing and organizing schema-conformant records. - Observability
Find out how to monitor Platform activities using statistical metrics and event notifications from Observability Insights. - Sources
Ingest data from a variety of sources, then learn how to structure, label, and enhance the data you've already ingested.
Customer data
- Identity Service
Use Identity Service to bridge customer identities across devices and systems to deliver personalized digital experiences. - Real-time Customer Profile
Use Real-time Customer Profile to merge known and unknown customer data into a unified view of interactions across channels. - Real-time Customer Profile data guardrails
Learn about performance and system-enforced guardrails for profile data and segmentation to ensure optimal use of Real-Time CDP. - Segmentation Service
Use Segmentation Service to build audiences from Real-time Customer Profile data using Experience Platform segment definitions or external sources. - Real-Time Customer Data Platform (all editions)
Bring together known and anonymous data from multiple enterprise sources to build customer profiles and activate audiences to third-party destinations.
Governance, privacy, and security
- Data Governance
Use Data Governance to enforce data usage restrictions through labels, marketing actions, and governance policies. - Privacy Service
Use Privacy Service to manage customer data requests and comply with privacy regulations like GDPR and CCPA. - Data Lifecycle
Delete individual records and schedule dataset expirations in Experience Platform for data cleansing and data minimization. - Audit Logs
Learn how Audit Logs let you see who performed which actions across your Adobe Experience Platform instance.
Data science and queries
- Data Science Workspace
Use Data Science Workspace to develop, train, and score machine learning models and recipes with Adobe Sensei and JupyterLab Notebooks. - Intelligent Services
Use Intelligent Services to generate AI-driven scores, discover insights, and create segments from your marketing events data. - Query Service
Use Query Service and standard SQL to query the data lake and other data structures within Experience Platform.
Activation
- Destinations
Activate your known and unknown data for cross-channel marketing, email campaigns, targeted advertising, and more.
Audience Manager expanded activation
- Audience Manager expanded activation
Learn how Audience Manager expanded activation lets you activate Audience Manager segments to social and advertising destinations.
Run and operate
- Run and operate
Inspect, troubleshoot, and optimize your Experience Platform implementation with Run and Operate, gaining visibility into scheduled jobs.
Use cases
Intelligent re-engagement
- Intelligently re-engage your customers to return
Deliver compelling and connected experiences during the key conversion moments to intelligently re-engage infrequent customers.
Experience Platform use cases
- Engage and acquire new customers through prospecting use cases
Learn how to acquire new customers through prospecting use cases in Real-Time CDP, without relying on third-party cookies. - Supplement first-party profiles with partner-provided attributes
Learn how to supplement first-party profiles with attributes from trusted data partners to strengthen your data foundation and audience targeting. - Use partner-aided visitor recognition to personalize onsite experiences
Learn how partner-aided visitor recognition helps you identify anonymous visitors and personalize their onsite experience in real time. - Use Case Playbooks
Use the Use Case Playbooks feature in Experience Platform to get started quickly with common marketing use cases.
Tutorials
Basic architecture of Experience Platform (video)
Learn the high-level architecture of Adobe Experience Platform from a guided walkthrough of an overview diagram.
ViewSchemas and Experience Data Model (XDM) overview (video)
Learn about Experience Data Model (XDM), the standard data model Experience Platform uses to describe customer experiences.
ViewLabel, ingest, and verify identity data (video)
Learn how to label data fields as identities, ingest identity data, and verify it in the Identity Service private graph.
ViewData Collection tutorials
Watch how-to videos and tutorials that help you become a power user of Data Collection in Experience Platform.
ViewAuthenticate and access Experience Platform APIs
Learn how to authenticate and gain access to Adobe Experience Platform APIs using OAuth credentials.
ViewIngest data with sources
Learn how to ingest data from Adobe, first-party, and third-party applications into Real-Time Customer Profile and the data lake.
ViewGet started for data architects and engineers
A hands-on tutorial for data architects and engineers to start implementing Experience Platform, with sample data and assets provided.
ViewImplement Adobe CX Enterprise with Web SDK
Learn how to implement Adobe CX Enterprise applications using the Experience Platform Web SDK on your website.
ViewDigital Experience Blueprints
Use Digital Experience Blueprints, repeatable implementation patterns that address common strategies and accelerate your time-to-value.
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