ADOBE  TARGET

Test and optimize every experience, every time.

With Adobe, you get the whole optimization engine — AI-powered testing, personalization, and automation at scale — so you can find the individual in the haystack. And then delight them.

Test and optimize every experience, every time.

Create the future.
A virtual event, November 10th

Discover the latest digital marketing trends and build your strategy for 2022.

Register now and secure your spot.

Benefits

Take omnichannel personalization to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.

Stop guessing with A/B and multivariate testing.
Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time.

Improve every experience with AI-powered automation and scale.
AI is critical to modern optimization. Test and personalize to every visitor, applying artificial intelligence with a single click.

See why Adobe was named a multichannel marketing hubs Leader.

Read 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs to see how Adobe was evaluated among 20 vendors.

Adobe named a Leader in experience optimization.

Read The Forrester Wave™: Experience Optimization Platforms, Q4 2020 report to see how we did across 22 criteria and why we emerged a Leader.

Recommended for you

Give your data a voice with AI and personalise the experience.


Most companies in Europe plan to use AI to improve their analytics by 2020.  
Read Context is Everything.

See your business thrive in a cookieless future.

Read Thinking Beyond the Third-party Cookie to learn how to navigate a new world of user data.

Success stories

DER Touristik

DER Touristik uses Adobe Experience Cloud to deliver personal experiences and a consistent customer journey across online and offline touch points.

RS

Changing perceptions about digital data drives better decisions, saves time, and improves effectiveness.

Keeping customers happy in a competitive market by delivering highly relevant experiences across channels.

Let’s talk about what Adobe Target can do for your business.

Let’s talk about what Adobe Target can do for your business.