Why a solid data foundation is crucial for B2B personalisation.
Companies need unified customer data if they want to get the most out of their marketing platforms and benefit as much as possible from AI.
Understanding the B2B buying group imperative.
Here’s why savvy B2B brands need to focus on identifying and targeting members of the buying committee.
The growing need for B2B personalisation.
Learn why B2B brands must focus their sales and marketing activities on ‘business-to-human’ interaction.
Retail Therapy: AI's Prescription for Marketing Measurement & Planning Bliss
Discover how Capri Holdings (Michael Kors, Versace, Jimmy Choo) is revolutionising their approach to measurement and planning by harnessing cutting-edge AI to optimise their mark…
Anne-Marie Gaultier of Intermarché on creativity in the digital age.
Marketing and communication director Anne-Marie Gaultier shares lessons from her 15 years at advertising agencies and how she applies creativity in the digital age.
Co-founder and CMO of BeautyStat Cosmetics talks grassroots marketing.
Paul Wahlgren shares career insights into marketing and the dos and don’ts of launching a beauty start-up.
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