Marissa Dacay

Global Vice President of Enterprise Marketing, Adobe

Marissa Dacay is Global Vice President of Enterprise Marketing at Adobe, a leader who turns big ambition into measurable impact.

Marissa leads enterprise field marketing and global campaign execution with a distinctive blend of creative instinct, data-driven discipline and fearless innovation. She’s relentlessly focused on what works - and why. Her approach fuses data intelligence with bold storytelling driving enterprise marketing strategies that consistently outperform. She leads with both edge and empathy, challenging her teams to think bigger, execute smarter and raise the bar every time. Marissa isn’t just driving results; she’s cultivating the next generation of bold marketing leaders along the way.

Read the latest from Marissa Dacay.

Alpine F1 Team enters a new era of fan experiences.
BWT Alpine Formula One Team combines Adobe AI, fan insights and creativity to deliver relevant, engaging fan experiences.
Read article
The NHL brings personalised hockey to 200 million fans.
The NHL scales personalised fan experiences in 147 countries with Adobe AI and GenStudio.
Read article
The NFL cuts content creation from days to seconds with AI.
The NFL centralises and scales its campaign workflows with Adobe’s AI content supply chain solutions.
Read article
Rethinking the customer journey for AI.
The most important moments of the B2B customer journey are unfolding within AI tools that remain out of sight. Here’s what that means for stages and scoring.
Read article
ServiceNow’s playbook for agent-based marketing.
Discover how ServiceNow scales personalised experiences with Adobe AI solutions.
Read article
Content strategy needs a rethink, not an SEO fix.
Your content has two audiences now — humans and AI agents. Here's why optimising for LLMs demands a content strategy overhaul, not an SEO fix.
Read article

Let’s talk about what Adobe can do for your business.

Get started