Marissa Dacay

Global Vice President of Enterprise Marketing, Adobe

Marissa Dacay is Global Vice President of Enterprise Marketing at Adobe, a leader who turns big ambition into measurable impact.

Marissa leads enterprise field marketing and global campaign execution with a distinctive blend of creative instinct, data-driven discipline and fearless innovation. She’s relentlessly focused on what works - and why. Her approach fuses data intelligence with bold storytelling driving enterprise marketing strategies that consistently outperform. She leads with both edge and empathy, challenging her teams to think bigger, execute smarter and raise the bar every time. Marissa isn’t just driving results; she’s cultivating the next generation of bold marketing leaders along the way.

Read the latest from Marissa Dacay.

The NHL brings personalised hockey to 200 million fans.
The NHL scales personalised fan experiences in 147 countries with Adobe AI and GenStudio.
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The NFL cuts content creation from days to seconds with AI.
The NFL centralises and scales its campaign workflows with Adobe’s AI content supply chain solutions.
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Rethinking the customer journey for AI.
The most important moments of the B2B customer journey are unfolding within AI tools that remain out of sight. Here’s what that means for stages and scoring.
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ServiceNow’s playbook for agent-based marketing.
Discover how ServiceNow scales personalised experiences with Adobe AI solutions.
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Content strategy needs a rethink, not an SEO fix.
Your content has two audiences now — humans and AI agents. Here's why optimising for LLMs demands a content strategy overhaul, not an SEO fix.
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The new ABM: Rewriting B2B marketing.
Welcome to the new ABM. Agent-Based Marketing - where AI agents reshape how B2B buyers discover, evaluate and choose.
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