Michi Alexander is a seasoned marketing executive who helps grow and run businesses by turning customer insight into scalable strategy and impact, with a strong track record of leading high-impact product launches and campaigns. As the Product Marketing Lead for Business Professionals and Consumers, Michi drives strategy across all audiences, from next-generation consumers to business professionals, ensuring products meet real user needs.
Her focus is growing the Acrobat business and delivering new capabilities, including GenAI, to more than 750 million monthly active users worldwide, helping people and businesses save time, work smarter and grow.
With extensive experience at industry leaders like Adobe and Electronic Arts, Michi is known for driving marketing innovation, delivering strong ROI and aligning cross-functional teams within complex, global organisations.
