Pat Toothaker

Principal Product Marketing Manager, CX Enterprise AI

Pat, Principal Product Marketing Manager for CX Enterprise AI at Adobe, is passionate about empowering businesses to redefine customer experience orchestration through agentic AI. Leveraging his 15+ years of expertise in marketing and commerce technology, Pat helps Adobe customers combine their creative and marketing expertise with agentic technologies to deliver intent-based digital experiences on a global scale.

Read the latest from Pat Toothaker.

Discover what a great first prompt is all about.
From writing email copy to editing journeys in minutes, learn tips to build a strong prompt in Adobe CX Coworker for teams.
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5 CIO questions for agentic AI in marketing.
See what IT will want to know when evaluating an agentic AI solution and how marketers can prepare for those conversations.
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Adobe's vision for modern marketing.
Discover how Adobe unites creativity, data, AI and customer experience to drive business growth.
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Rethinking the customer journey for AI.
The most important moments of the B2B customer journey are unfolding within AI tools that remain out of sight. Here’s what that means for stages and scoring.
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Turn AI ambition into CXO execution.
Adobe CMO Rachel Thornton on the data foundation, agentic capabilities and leadership decisions that make true CXO possible.
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AI handles busy work, humans control quality.
Learn how AI improves SEO outcomes by automating manual tasks, identifying improvement opportunities and supporting better decisions.
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