2024 Digital Trends — Retail in Focus

Discover the latest customer experience trends, priorities and investments in retail.

As the demand for personalised, omnichannel shopping journeys grows, retailers must strategise to consistently deliver best-in-class experiences. Brands using AI and machine learning to automate manual tasks and process data faster will be positioned to unlock more insights for personalisation — and outperform competitors.

Read our annual 2024 Digital Trends — Retail in Focus report created with Econsultancy to understand how retailers are succeeding and how they must improve, including:

Adopting and aligning enterprise-wide generative AI with business goals.
Establishing governance guidelines, cross-functional team collaboration and synchronised workflows.
Aggregating customer data into a single profile.
Building skills centred on AI to advance end-to-end content production.

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Digital trends for personalised retail

The bar for personalised, omnichannel experiences keeps rising. Discover the trends retailers are pursuing to stay competitive.

77% of retail customers say it’s “important” for brands to provide consistent, seamless interactions across channels.

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2024 Digital Trends — Retail in Focus

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2024-07-11

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Discover the latest customer experience trends, priorities and investments retailers are pursuing to deliver competitive, generative AI-powered experiences.

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