As the demand for personalised, omnichannel shopping journeys grows, retailers must strategise to consistently deliver best-in-class experiences. Brands using AI and machine learning to automate manual tasks and process data faster will be positioned to unlock more insights for personalisation — and outperform competitors.
Read our annual 2024 Digital Trends — Retail in Focus report created with Econsultancy to understand how retailers are succeeding and how they must improve, including:
- Adopting and aligning enterprise-wide generative AI with business goals.
- Establishing governance guidelines, cross-functional team collaboration and synchronised workflows.
- Aggregating customer data into a single profile.
- Building skills centred on AI to advance end-to-end content production.
