2025 AI and Digital Trends for Retail | Adobe UK

Report

Deliver personalised retail experiences at scale.

Explore how retail leaders are using AI to deepen customer loyalty, scale personalised experiences, unify customer data and unlock profitable growth.

This report covers how leaders in retail are using AI solutions to close the gap between customer expectations and their actual experiences in 2025 and beyond.

Explore the Adobe 2025 AI and Digital Trends - Retail report to discover how AI and connected data help retailers drive growth by:

  • Personalising customer experiences across channels in real time.
  • Identifying trends with predictive insights.
  • Strengthening trust with transparency and responsible AI use.
  • Accelerating on-brand content production.

Please share your contact information to get the report.

  • GymBeam delivers personalized experiences with Adobe

    How sporting pioneer GymBeam uses Adobe Commerce to increase their customer base by 50% in one year.

  • Trading up in hard times — the lipstick effect in action.

    Discover how the lipstick effect is driving a surge in high-end cosmetics, with lipstick sales up 37% and fragrance up 19% YTD.

  • Brandon Hire Station increases online sales 23%.

    Brandon Hire Station enhances B2B and B2C ecommerce experiences for customers with Adobe Commerce.