Announcing Magento Commerce Fast Start Programme for B2B and B2C Enterprise Brand

By Loni Stark, Sr Direc­tor of Con­tent and Com­merce at Adobe

Change is a con­stant, as the say­ing goes, but some­times it comes faster than antic­i­pat­ed. The lat­est Dig­i­tal Econ­o­my Index high­lights how rapid the shift to ecom­merce can be when unprece­dent­ed recent events have made dig­i­tal the only chan­nel across indus­tries. For exam­ple, over­all ecom­merce in the U.S. and U.K. grew by 25% and 33% respec­tive­ly in March pri­mar­i­ly dri­ven by online gro­cery sales. In addi­tion, buy-online-pick­up-in-store (BOPIS) increased by 62% in the U.S. dur­ing the same time peri­od. Today, more than ever, it’s impor­tant to become a dig­i­tal-first company.

While Adobe has worked with many enter­prise brands to help trans­form their com­merce jour­neys with Adobe Com­merce Cloud, we also recog­nise that there are rapid­ly grow­ing B2B and B2C com­pa­nies that are now just at the begin­ning of their dig­i­tal transformation.

Dur­ing these chal­leng­ing times, Adobe, along with our part­ner ecosys­tem, is com­mit­ted to ensur­ing that any com­pa­ny in need of quick­ly set­ting up a dig­i­tal com­merce site can do so. This ini­tia­tive could be for a par­tic­u­lar prod­uct line, brand or chan­nel. We have pack­aged togeth­er Magen­to Com­merce, the core of Adobe Com­merce Cloud, and an accel­er­at­ed ser­vices offer­ing to launch a foun­da­tion­al com­merce site in weeks, not months.

Com­merce ser­vices offer­ings from Adobe and our part­ner ecosys­tem include Wun­der­man Thomp­son Commerce’s Fast For­ward pro­gramme, which allows brands and B2B com­pa­nies to launch a Magen­to Com­merce B2B/B2C store­front with shop­ping cart and dig­i­tal pay­ment pro­cess­ing capa­bil­i­ties on an accel­er­at­ed schedule.

Brands can take advan­tage of sim­i­lar pack­ages via accel­er­a­tor offer­ings in our robust part­ner ecosys­tem.

The Magen­to Com­merce Fast Start Pro­gramme from Adobe and our part­ners not only pro­vides brands with busi­ness con­ti­nu­ity, it serves as a sol­id plat­form to build out your broad­er omnichan­nel com­merce strategy.

In addi­tion to accel­er­at­ing your efforts to dig­i­tal com­merce with proven approach­es, we also want to ensure that your employ­ees, both devel­op­ers and site mer­chan­dis­ers have the nec­es­sary train­ing to be suc­cess­ful in a more dig­i­tal world. This is why Adobe is pro­vid­ing free access to all Magen­to Uni­ver­si­ty on-demand cours­es until 30 June so every­one in your com­pa­ny has the train­ing need­ed to accel­er­ate dig­i­tal commerce.

Learn more about Adobe Com­merce Cloud

• Adobe Sum­mit Online: Com­merce Keynote and Break­out Sessions
• Magen­to: deliv­er­ing the world’s most pow­er­ful shop­ping experiences