Unlock value faster with Use Case Playbooks for Adobe Real-Time CDP and Journey Optimizer
As marketers navigate the challenges of staying competitive and enhancing customer experiences, internal hurdles such as slow software adoption and siloed teams can further complicate the ability to execute. We’re helping people address these challenges, so they can focus on what really matters: delivering the very best experiences for customers.
Which is why we created Use Case Playbooks, a library of actionable use cases, visualisations and ready-to-go implementation assets designed to help our customers drive faster time-to-value. These playbooks — available in both Adobe Real-Time CDP and Adobe Journey Optimizer — are comprised of a growing number of pre-packaged, industry-specific use cases that marketers can use to prioritise business needs, auto-generate implementation assets and hand off to data engineers and technical counterparts to review and set live.
Some exciting examples of playbooks are:
- Intelligent re-engagement campaigns to remarket or retarget visitors who didn’t yet convert
- Evolving one-time value to lifetime value campaigns to grow purchases and driving call-to-actions, promotions or messaging for special occasions
- Don’t-lose campaigns to engage lapsed visitors with promotions
Each playbook overview includes the goals, persona and industry and shows an easy-to-understand view of the customer engagement footprint. Once selected, the playbook instance then generates the appropriate assets to help you to achieve the use case. After you’ve made any desired edits and you’re happy with the assets, you can activate your audience or campaign.
Keep reading for more information on all the features available within Use Case Playbooks or use our product documentation to dive right in and get started.
Industry-specific playbooks
Discover use cases tailored to retail, travel, hospitality, sports and entertainment to ensure you’re connecting with your customers in ways that feel personalised for them. More industry-specific playbooks are coming soon — meanwhile customers of any industry can utilise existing playbooks to advance use case activation.
Create flexible artefacts with a few clicks
Quickly generate Real-Time CDP and Journey Optimizer artefacts like schemas, audiences or journeys tailored to your use case and reusable in the applications. Feel free to switch out the auto-generated artefacts for your own if you’d like.
Connect with your customers where they are
No matter where your customers are in their journey, you’ll be ready to meet them — with playbooks aligned to stages of the marketing funnel, including awareness, acquisition, engagement, conversion and retention.
Collaboration made easy
Use Case Playbooks create a space for collaboration between marketing, IT, data engineering and more. Marketers can translate business needs into actionable initiatives with technical artefacts that can then be seamlessly handed off for implementation by IT stakeholders.
Looking ahead
The momentum doesn’t stop either — we will be expanding Use Case Playbooks into new areas, including playbooks specific to Adobe Customer Journey Analytics and new industries and use cases.
Ready to get started with Use Case Playbooks? Check out the documentation on Experience League to begin using Use Case Playbooks today.
Sign up for a live Experience League webinar on 8 February to see a demo and learn how you can deploy use cases with just a few clicks.
Kaitlin White currently works as a product marketing manager at Adobe, where she focuses on customer journey management, with an emphasis on the personalisation and optimisation of customer experiences. Throughout her career, she's developed a passion for helping customers use their data to solve problems, answer their questions and ultimately provide the best experiences for their customers.
Recommended for you