Lookers had never viewed its online proposition as a sales channel, which meant its value to customers was limited. “Up until COVID, our online platform was like a physical product catalogue,” says John Richardson, Head of Application Services at Lookers, “You could look through it, but you couldn’t buy anything without visiting a dealership.”
It would be no simple task to build a fully contactless digital shopping experience from this starting point, but with the support of Adobe and Microsoft, Lookers was able to do the job in just six weeks. Together, the companies developed a digitised package of all the paperwork required for a digital purchasing journey, including vehicle inventories, deal agreements, and a range of crucial documentation that could be signed electronically.
“In less than two months, we pulled off a job that would have previously taken us over six months,” says Lee Wheatley, Business Relationship Manager at Lookers. “Adobe provided the right technology for the job, but just as importantly, the Adobe account team and Professional Services team supported us every step of the way. Without them we would not have pulled this off so quickly.”