Under Schick’s direction, the company has built an ‘eco.platform’ based on Adobe Experience Cloud and other products. The platform processes all transactions and overcomes all traditional boundaries between online and off-line, as well as different device types. Additionally, it integrates local sales partners and workshops to provide a seamless and comprehensive shopping experience throughout the entire product lifecycle. To achieve this, the company uses a headless approach in which the front and backends are separated, so all processes for generating content can be maintained centrally. This way, smart Europe achieves its goal of offering its customers across Europe a personalised omnichannel experience throughout the entire lifecycle and across all devices.
As an intelligent customer experience platform, Adobe Experience Cloud plays an important role in orchestrating and automating this complex system. While Adobe Workfront is used to organise the workflows, for tasks such as content creation and approval. According to Schick, optimisation brings enormous gains in efficiency because of the numerous assets that are produced for the headless system at smart Europe.
In this respect, it is only logical that Schick does not view the eco.platform as just an IT system but as a “digital business solution” through which the entire company can increase efficiency, reduce costs and ultimately achieve better conversion rates in marketing across all touchpoints with their customers.