Stoke specialises in campaigns that involve a wide range of collateral used across channels. In the company’s work for education giant Pearson, for example, Stoke oversees large campaigns meant to advertise training and certification courses for technology giants such as Amazon Web Services (AWS). As part of the campaign, designers might use Adobe Photoshop and Adobe Illustrator to create eye-catching social media advertisements. The ads take visitors to a website landing page designed using Adobe XD. People can learn more by watching video content created using Adobe Premiere Pro and Adobe After Effects.
Working with Adobe Creative Cloud for teams helps Stoke maintain consistent quality, design and branding across all content, no matter how it’s created. The integration between Creative Cloud apps allows designers to easily switch between apps to use the best tool needed for each project. Everyone works with the same, up to date versions of software, eliminating risk of versioning problems when sharing work with colleagues or contractors.
Adobe Creative Cloud Libraries enhances collaboration even further by enabling the team to create shareable libraries containing all of the colours, fonts, logos, images and other assets associated with a project. When creating a campaign for Pearson promoting AWS certifications, for example, the library might include all approved logos, graphics and background images for both AWS and Pearson.
Having a sharable library helps designers stay consistent when they switch between apps. If they adjust the colour palette in one app, the changes are automatically reflected on other apps as well. Creative Cloud Libraries truly shines for how it helps share assets and maintain consistency among designers. Designers don’t need to worry about emailing files back and forth or keeping on top of the latest versions of assets located on a server.
“Before they started working on a project, everyone used to spend time reviewing the brand guidelines and loading the right colours, fonts, logos and icons,” says Barrus. “Now at the beginning of a project, just one person creates a library and shares it with everyone. Adobe Creative Cloud Libraries not only reduces the time needed to prepare for a project by 20% but also saves time throughout the project by giving people one location to find all the assets they need. And time is a premium for a digital agency like ours. Adobe Creative Cloud Libraries eliminates busy work, so we have the time to experiment with different designs or give a graphic that extra polish to make# sure that that we deliver the most creative, exciting client work possible.”