Adobe Partner Connect.

June 13-15, 2022

Your invitation to Adobe EMEA Partner Connect.


Join us virtually June 13-15 to hear about our strategy for H2, and be inspired by some exciting developments to help accelerate your growth with us at Adobe.

Our top tier Adobe Partner Connection (APC) partners have extended invitations for regional events on June 15. These will be deep dive focussed sessions for your regions and the chance for you to interact with your Channel Account Management team.

Learn and be inspired to create better digital experiences for your customers.

The agenda.


Companies that develop true customer connections will thrive in the digital economy. Key representatives from Adobe will share highlights from 2021 and the core themes to leverage to make a difference for 2022.

Open to all our APC partners and prospect partners interested in working more closely with Adobe. Hear from our Senior Business, Channel and Marketing Directors on key highlights and strategies, and understand how to leverage the unique partnership we have with Microsoft.

10.00 - 10.20 (BST)

FY21 highlights and continuing to build on the momentum for the year ahead

Speaker:

Jo Laking
Senior Director of Business Sales, EMEA

10.20 - 10.40 (BST)

The importance of our channel partners and alignment with the opportunities within our SMB strategy

Speaker:

Yasemin Pereira
Channel Director

10.40 - 11.10 (BST)

Join Liz Herbert from Forrester to hear about the top trends around digital buying and marketplaces and the new opportunities, and challenges, these bring

Speaker:

Liz Herbert
VP Principal Analyst, Forrester

11.10 - 11.40 (BST)

Jay and James will be discussing the unique partnership between Adobe and Microsoft and how it can be leveraged to mutual benefit

Speaker:

Jay Epton
Strategic Hyperscale Partner Alliances Lead

James Chadwick
Global ISV Lead, Global Partner Solutions

11.40 - 12.10 (BST)

Understand better how and why the Adobe Partner Connection program can and will make a difference to your success in 2022

Speaker:

Christie Stott
Manager, EMEA Partner Programs

12.10 - 12.30 (BST)

Stay tuned to help celebrate and recognise our partner channel award winners!

Speaker:

Yasemin Pereira
Channel Director

Open to all our APC partners and potential partners interested in working more closely with Adobe.
Join key representatives and product experts from Adobe to understand more about the growth opportunities VIP Marketplace brings, and discover how to make the most of leveraging the range of products from Adobe to build stronger, more rewarding relationships with customers.

10.00 - 10.15 (BST)

Welcome and introduction to the agenda for today

Speaker:

Jo Laking
Senior Director of Business Sales, EMEA

10.15 - 10.30 (BST)

Becoming a trusted advisor through Adobe Sales Enablement

Speaker:

Suvi Barwick
Senior Program Manager - EMEA Partner Enablement

10.30 - 11.00 (BST)

Doris interviews partners to explore how and why VIP Marketplace drives customer satisfaction, growth and efficiency

Speaker:

Doris Behnke
EMEA VIP Marketplace Lead

11.00 - 11.30 (BST)

Creative Cloud strategy and the opportunities for growth

Speaker:

Celeste Menich
Senior Solutions Consultant

Mark Stocker
Senior Creative Manager, The Very Group

Shaun Brennan
Senior Creative Manager, The Very Group 

11.30 - 12.00 (BST)

3D Substance strategy and the opportunities for growth

Speaker:

Stephanie Carret
Head of SMB/Mid-market Business Development, 3D & Immersive

12.00 - 12.30 (BST)

Opportunities with the Adobe Document Cloud Platform

Speaker:

Uli Isermeyer
Sr. Business Development Manager Document Cloud

12.30 - 13.00 (BST)

How customers can benefit from using CCT Pro and the challenges the solution can help solve

Speaker:

Bart van de Wiele
Mgr. Solutions Consulting – Customer & Business EMEA

13.00 - 13.15 (BST)

Summary and wrap up for the day

Speaker:

Jo Laking
Senior Director of Business Sales, EMEA

All sessions on day 3 will be held in German.

10.00 - 10.15 (BST)

Join our two hosts for a warm welcome and introduction for the sessions planned for this morning

Speaker:

Tom van Halteren
Manager Central EMEA & Nordics Channel Sales

Florian Holzapfel
Marketing Manager Document Cloud, Central Europe

10.15 - 10.45 (BST)

Join our keynote presenter who will be sharing their insights and experience around agility and continuous improvement

Speaker:

Julian Kramer
Chief Experience Ambassador

10.45 - 11.15 (BST)

Explore different use cases and approaches to selling Acrobat and Sign, and discover more about integrations with Microsoft

Speaker:

Matthes Schucht
Solutions Consultant Document Cloud

11.15 - 11.45 (BST)

Learn about some interesting insights into the Central market and what opportunities this brings

Speaker:

Petar Karafezov
Senior Director – Digital Growth and Global GTM

11:45  -12:05 (BST)

Product strategy for the change

Speaker:

Uli Isermeyer
Sr. Business Development Manager Document Cloud

12.05 - 12.35 (BST)

How to maximise 3D Substance and the core benefits to customers

Speaker:

Matthias Schulze
Principal Solution Consultant, Digital Imaging, Design, Media & Publishing

12.35 - 13.00 (BST)

Drill down into the details of the APC program and what it means for partners in our Central region

Speaker:

Sharon Hall
Partner Program Manager

13.05 - 14.00 (BST)

A chance to spend some time with your Channel Account Managers and have some fun to end the day. There are prizes up for grabs so make sure you don't miss out!

All sessions on day 3 will be held in English.

10.00 - 10.15 (BST)

Join our two hosts for a warm welcome and introduction for the sessions planned for this morning

Speaker:

Magali Meuris
Manager Channel Sales, EMEA

Laurence Barat-Latuite
Channel Account Manager

10.35 - 11.05 (BST)

A deep dive into the VIP Marketplace including an interview with a partner that has experienced the benefits of VIP Marketplace

Speaker:

Doris Behnke
EMEA VIP Marketplace Lead

11.05 - 11.35 (BST)

A creative visionary, Rufus will share how to change mindset and how creativity is key for companies to help drive their success

Speaker:

Rufus Deuchler
Principal Manager of Creative Cloud Evangelism

11.35 - 12.05 (BST)

An interview with a worldwide French company ARMOR Groupe. Hear directly how a customer has benefitted from using Acrobat Sign

Charlotte Loidreau
Transformation digitale / expérience collaborateur

12.05 - 12.35 (BST)

Our very own Chris Lambert and ex Olympian will share his experience and thoughts on how to overcome challenges and go beyond, by thinking differently

12.35 - 13.30 (BST)

A chance to spend some time with your Channel Account Managers and have some fun to end the day. There are prizes up for grabs so make sure you don't miss out!

All sessions on day 3 will be held in English.

10.00 - 10.15 (BST)

Join our host for a warm welcome and introduction for the sessions planned for this morning

Speaker:

Jaz Haisman
Senior Sales manager – Regional Channel Sales (Northern EMEA)

10.15 - 10.45 (BST)

Learn about some interesting insights into the Northern market and what opportunities these bring

Speaker:

Petar Karafezov
Senior Director – Digital Growth and Global GTM

11.05 - 11.35 (BST)

Understand what marketing activites are driving revenue, have the most success and what can partners do to optimise digital plans to have impact

Speaker:

Yana Chalyovgska
Marketing Manager Document Cloud

11.35 - 12.05 (BST)

A creative visionary, Rufus will share how to change mindset and how creativity is key for companies to help drive their success

Speaker:

Rufus Deuchler
Principal Manager of Creative Cloud Evangelism

12.05 - 12.35 (BST)

Gain a better understanding of how our customer success team supports our partner channel

Speaker:

Ross McGuire
Director - Customer Success & Retention

12.35 - 13.05 (BST)

Channel Marketing workshop to explore what is driving success

Speaker:

Katherine Sant
Channel Development Manager

13.05 - 14.00 (BST)

A chance to spend some time with your Channel Account Managers and have some fun to end the day. There are prizes up for grabs so make sure you don't miss out!

Register now for free.


We’re looking forward to seeing you at our Partner Connect for what promises to be an inspiring few days. Please secure your place by completing your details to register for the event.

Learn more about our speakers.

Jo Laking, Senior Director of Business Sales, EMEA
Jo leads the EMEA Business-to-Business Sales teams for Adobe, where "creativity for all" is a core mantra. Passionate about creating work environments where everyone can flourish, Jo is a commercially astute and accomplished professional with over 20 years of experience in channel development, relationship management, team leadership and sale with Tech industry. She has a proven track record of success in developing and leading high-performing teams, accelerating business growth.

Yasemin Pereira, EMEA Channel Director
Yasemin Pereira has over 25 years of both direct and indirect sales experience gained in both Telecommunications and Software industries. Yasemin joined Adobe almost 5 years ago, setting up the Stock sales team for Enterprise in EMEA. She then expanded her role to cover both Stock and Sign Inside Sales organisations. In May 2020, Yasemin moved to lead Adobe’s EMEA Channel organisation for Digital Media, working closely with our partners and partner support organisations.

Liz Herbert, VP Principal Analyst, Forrester
Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favourable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Jay Epton, Strategic Hyperscale Partner Alliances Lead
With over 25 years in the IT industry, Jay has contributed to the success and evolution of many channel programs during this time, whilst working with a variety of leading vendors including Microsoft, Oracle and Symantec. Today, Jay leads the relationship and engagement between Microsoft and Adobe which has proved to be a huge success for both organisations and their customers who are looking for their next phase of Digital Transformation.

James Chadwick, Global ISV Lead, Global Partner Solutions
James joined Microsoft 15 years ago and has held leadership positions across the Consumer, Enterprise, and the Partner teams at Microsoft. James is currently the ISV Ecosystem Lead and has a passion for people and technology, coming to together to drive customer success. James has been at the forefront of Cloud & Digital transformation for the last 10 years launching new business models and driving transformation through the Microsoft Partner ecosystem resulting in and contributing to exciting new revenue streams and significantly accelerated growth for Microsoft and Partners.

Christie Stott, Manager, EMEA Partner Programs
Christie has been managing the EMEA APC program for the past three years, and has been involved in the program in various roles for over nine years. He works closely with multiple stakeholders across Adobe to build programs that help drive our business goals.

Jo Laking, Senior Director of Business Sales, EMEA
Jo leads the EMEA Business-to-Business Sales teams for Adobe, where "creativity for all" is a core mantra. Passionate about creating work environments where everyone can flourish, Jo is a commercially astute and accomplished professional with over 20 years of experience in channel development, relationship management, team leadership and sale with Tech industry. She has a proven track record of success in developing and leading high-performing teams, accelerating business growth.

Doris Behnke, EMEA VIP Marketplace Lead
Doris is an experienced Partner Marketing & Development Manager at Adobe. She supports Partners during the onboarding phase and when integrating Adobe products into their cloud marketplace. She enjoys enabling partners to scale faster, provide a better customer experience, and increase their revenue as a result. Doris also supports partners with sales and marketing plans to encourage customer migration to VIP Marketplace.

Uli Isermeyer, Sr. Business Development Manager Document Cloud
As a Senior Business Development Manager at Adobe, Uli is responsible for Document Cloud in the Solution Consultancy team. He strategically advises enterprise customers and partners. He also presents Adobe products and technology on a regular basis to customers through workshops, webinars and video tutorials. Prior to joining Adobe in 2005, Uli worked for 17 years in the CAD Business in several senior positions for technical sales.

Suvi Barwick, EMEA Channel Enablement
Suvi has over 20 years’ experience in product and services aligned solution IT sales, working directly as a seller and leading international programs driving growth for channel and direct. Suvi has a post graduate degree in Business and she joined Adobe in Q3 2021 to lead partner sales enablement for EMEA which she greatly enjoys.

Celeste Menich, Senior Solutions Consultant
Celeste is a Senior Solutions Consultant for Adobe’s digital media products and brings over 15 years’ experience of managing creative teams to the role. Prior to joining Adobe, she developed and led a multi-disciplinary creative services team at Tate. Celeste also has an MA in Publishing, so has a wealth of experience in working with Adobe’s creative tools. She enjoys her role at Adobe helping customers in EMEA gain the most value from Adobe solutions.

Mark Stocker, Senior Creative Manager, The Very Group 
Working within The Very Group for 20 years, Mark has managed the Creative transition from a traditional Catalogue company to one of the largest online retailers in Europe (Very.co.uk). Mark manages a variety of teams to plan and deliver online, thousands of products each month in collaboration with brands such as Nike, Samsung and Apple. This includes daily photoshoots ranging from fashion to home interiors. In addition, Mark works with CLX Europe to evolve the future-facing workflow management tool and Adobe on the latest Creative Cloud applications to deliver at pace in a demanding retail workspace.

Shaun Brennan, Senior Creative Manager, The Very Group
With over 30 years’ experience as a hands-on creative designer and leader Shaun have gained exposure to a wide range of industries, markets and clients. In his current role he leads Adobes internal design teams in producing brand content with a focus on increasing sales through the development of mobile first, customer focussed digital content, for very.co.uk, littlewoods.com and littlewoodsireland.ie.

Bart van de Wiele, Solution Consultant Manager
Bart manages a team of Solutions Consultants that focuses on delivering technical expertise on Adobe’s digital media portfolio, including Document Cloud and Creative Cloud for Adobe’s mid-market product sales specialists. The team’s pre-sales activities include presenting live demos, organising technical Q&A sessions and delivering webinars that showcase the value of Adobe’s solutions to customers and partners.

Stephanie Carret, Head of SMB/Mid-market Business Development, 3D & Immersive
Stephanie has worked for almost 14 years in the 3D ecosystem as well as in Online & Digital Media, across a variety of hardware, software and tech companies, almost always with a Sales remit. She has a degree in General Management and Development Economics and enjoys her role at Adobe in Business Development providing support to Adobe teams selling Substance to SMB and MM customers worldwide.

Tom van Halteren,
Manager Channel Central EMEA, Eastern Europe & Africa

Tom is a Saas Veteran in digital media and software with a 20 years proven track record of working with resellers and end-customers. In his current role at Adobe he is responsible for managing the Channel Team for Central EMEA, Eastern Europe and Africa.

Florian Holzapfel, Marketing Manager Document Cloud, Central Europe
Florian joined Adobe in 2021 as Marketing Manager Document Cloud based in Munich. Florian creates relevant marketing programs in Central Europe for driving impact on Adobe’s business growth in the region. He is a professional marketing manager with more than 15 years of experience in B2B marketing.

Matthes Schucht, Solutions Consultant, Document Cloud
Matthes is a Solutions Consultant specializing in Adobe's Document Cloud. Besides helping Adobe's customers to find the perfect solution for their digital transformation, Matthes regularly hosts webinars around Adobe's Document Cloud products.

Matthias Schulze, Principal Solution Consultant, Digital Imaging, Design, Media & Publishing
Matthias is a specialist for Adobe’s Creative Cloud platform. As a former designer, scanner operator, retoucher, layouter, specialist for 3D visualization, consultant for media databases and workflows, and technical manager in media productions, Matthias has the expertise and practical relevance to inspire Adobe’s customers for creative products, services and workflows. Live presentations, as well as workflow and process consultation have been part of his portfolio for 19+ years at Adobe.

Sharon Hall, Partner Program Manager 
Sharon joined the Adobe APC team in 2020 and has supported our partner programs, working with varied stakeholders across Adobe and throughout our partner landscape to ensure the programs success.

Petar Karafezov, Senior Director – Digital Growth and Global GTM
Petar leads Adobe's Digital Growth and Global GTM group. His team leverages the diversity of Adobe's global markets to create digital growth strategy and programs covering the entire customer lifecycle - acquisition, retention, and customer growth. Before this position Petar has held leadership roles in Digital Sales, Testing & Optimization, and Web Strategy teams leading many break-through initiatives to empower Adobe's digital business. Prior to joining Adobe, Petar was part of both startups and Fortune 500 companies in SF Bay Area and Pacific Northwest, and completed his MBA from the Haas School of Business, UC Berkeley in California.

Magali Meuris, Manager Channel Sales, EMEA
Magali is based in the Adobe Brussels office since 2006 and leading the South-West team for the Adobe C&B channel organization since 2020.
Magali has worked in the IT industry for 23 years and gained her professional experience on both end customer as on partner side. She moved to the Adobe channel team in 2012 on the verge of Adobe’s migration to subscription and has over the years developed a good understanding of the partner landscape across South-West and beyond.

Laurence Barat-Latuite, Channel Account Manager
Laurence has worked for 20 years in IT Channel Business Development, mainly with software and value-added Vendors and always for Channel Partners. She has a degree in Sales and Marketing and enjoys her role at Adobe as Channel Account Manager, providing support and development to partners and their customers in France

Rufus Deuchler, Principal Manager of Creative Cloud Evangelism
Principal Manager of Creative Cloud Evangelism at Adobe Systems with an affinity for creative technology, Rufus Deuchler has established himself as a leader in a very specialized area. With a background in corporate and editorial design, he brings more than 20 years of hands-on experience using Adobe software to the creative table. In addition, Rufus delivers comprehensive talks to audiences large and small across the globe. Based in Italy, Rufus enjoys traveling the world to further his mission as a software evangelist.

Doris Behnke, EMEA VIP Marketplace Lead
Doris is an experienced Partner Marketing & Development Manager at Adobe. She supports Partners during the onboarding phase and when integrating Adobe products into their cloud marketplace. She enjoys enabling partners to scale faster, provide a better customer experience, and increase their revenue as a result. Doris also supports partners with sales and marketing plans to encourage customer migration to VIP Marketplace.

Katherine Sant, Channel Development Manager
Katherine has worked for almost 20 years in IT media and marketing, across a variety of high tech hardware, software and services vendors, almost always with a Channel remit. She has a degree in Combined Languages and enjoys her role at Adobe in Channel Development providing programs for our partners and developing ways to take Adobe solutions to market in EMEA.

Yana Chalyovska, Marketing Manager Document Cloud
Yana is Marketing Manager for Adobe Document Cloud, including Adobe Sign, for UK & Ireland. Her passion is account-based and industry marketing – developing innovative campaigns that resonate with customers and driving senior engagement with top enterprise accounts. Prior to Adobe, Yana held various B2B marketing roles at TIBCO and Ericsson.

Rufus Deuchler, Principal Manager of Creative Cloud Evangelism
Principal Manager of Creative Cloud Evangelism at Adobe Systems with an affinity for creative technology, Rufus Deuchler has established himself as a leader in a very specialized area. With a background in corporate and editorial design, he brings more than 20 years of hands-on experience using Adobe software to the creative table. In addition, Rufus delivers comprehensive talks to audiences large and small across the globe. Based in Italy, Rufus enjoys traveling the world to further his mission as a software evangelist.

Petar Karafezov, Senior Director – Digital Growth and Global GTM
Petar leads Adobe's Digital Growth and Global GTM group. His team leverages the diversity of Adobe's global markets to create digital growth strategy and programs covering the entire customer lifecycle - acquisition, retention, and customer growth. Before this position Petar has held leadership roles in Digital Sales, Testing & Optimization, and Web Strategy teams leading many break-through initiatives to empower Adobe's digital business. Prior to joining Adobe, Petar was part of both startups and Fortune 500 companies in SF Bay Area and Pacific Northwest, and completed his MBA from the Haas School of Business, UC Berkeley in California.

Ross McGuire, Leading Solution Consultant
Ross is the Leading Solution Consultant (Pre Sales), responsible for Customer Success and Retention for Adobe’s EMEA Business customer segment.

FAQs.

The EMEA Partner Connect 2022 event is open to all our APC Channel Partners. We would also encourage partners that are interested in our Adobe Partner Connection program to attend. The personas most suited to the content would be:

• Sales Advisors and Managers
• Marketing Managers
• Alliance/partnership Managers
• Product Specialists

Day 1 and Day 2 is open to everyone.
Day 3 is only open to our APC program Distributors and Platinum partners and will be regional focussed:

• Central - Germany, Austria and Switzerland
• Western - Belgium, France, Italy, Netherlands, Portugal, Spain, Russia
• Northern - Denmark, Finland, Great Britain, Ireland, Israel, Norway, South Africa, Sweden, United Arab Emirates, Croatia, Czech Republic, Hungary, Latvia, Poland, Serbia, Turkey

No, this event is free for channel partners

Day 1 and Day 2 will be in English.
On Day 3, the Western and Northern sessions will be in English, and the Central region will be in German.

Once your registration for the event has been assessed, you will receive a confirmation email with the dial-in details for days that you are eligible for.

Please note that it might take up to 48 hours before you receive your confirmation email.

All the content will be recorded and made available on-demand after the event through our Adobe Consumer & Business Connection portal. PDFs of session presentations will also be available to download.

To access the content, you will need to be a member of our Adobe Partner Connection program. You can register your interest in applying for membership at https://channelpartners.adobe.com/home/program.html and selecting the Adobe Partner Connection Reseller Program option.

Some of our speakers are bound by copyright or licensing agreements and therefore do not permit us to make their materials available for download.

This session is exclusively for senior business decision maker executives such as CEOs, CMOs, CIOs, chief digital officers, heads of commerce.

Any other questions?


Please contact the EMEA Partner Connect event team at support@emeapartnerconnect.com