Transforming beyond apps!
Creating simple, seamless and secure citizen experiences  

IBM x Adobe

Date, Time & Venue: 6th June 2023, Adobe Offices, White Collar Factory, 1 Old Street Yard, London, EC1Y 2AS  |   12 pm – 4 pm

Join Government transformation and tech leaders for a facilitated roundtable with Adobe & IBM to discuss how to embrace the challenges of public service transformation.

  • Hear how Departments are getting more strategic about delivering consumer-grade customer experiences 

  • Understand how omnichannel engagement can drive better, more efficient citizen experiences and support carbon reduction  

  • Deep dive into reference cases in financial services and other industries 

  • Share common challenges and learnings with your government peers

The digital transformation of government has accelerated over the past five years. The current pace of change and adoption is still lagging citizens' expectations around choice and trust. Transforming beyond apps to a digital-first mindset in all citizen engagement will not only maximise access to curated government services through multiple channels but will accelerate government leaders’ ability to meet this stretching ambition whilst tackling backlogs with reduced budgets and supporting net zero.

We look forward to welcoming you for what we know will be an insightful, thought-provoking and lively discussion! 

Public Sector Tech leaders’ roundtable lunch 
Free to attend
The cost per head for compliance disclosure purposes is £30.00
June 6th, 2023
12 pm – 4 pm 
Adobe Offices, White Collar Factory, 1 Old Street Yard, London, EC1Y 2AS

Places are limited.



Dan Bailey, IBM - Public Sector VP for Growth


Jonathan Benett, Adobe - Technical Director, Government Solutions


Simon Murray, Adobe - Practice Director Digital Strategy Group