Features

• Collect and measure
  • Customised variables
  • Data warehouse and feeds
  • Mobile App Analytics
  • Multichannel data collection
  • Off-line data integration
  • Tag management
  • Unique processing rules
• Explore and understand
  • Ad hoc analysis
  • Advanced calculated metrics
  • Advanced Segmentation
  • Cohort analysis
  • Cross-Device Analytics
  • Customer Journey Analytics
  • Flow analysis
• Predict and model
  • Marketing attribution
  • Anomaly detection
  • Contribution analysis
  • Intelligent alerts
  • Real-time data visualisations
• Share and act
  • Advertising analytics
  • Analytics dashboards
  • Shared audiences
  • Third-party integrations
  • Voice assistant analytics