Speakers:
Kavin Mistry
Head of Digital Marketing & Personalisation TSB Bank plc
Morgan Reavey
Head of CRM TSB Bank plc
How TSB Bank is banking on hyper-personalization.
Discover how TSB Bank became the first financial services company to implement Adobe Experience Platform for a revolutionary banking experience.
In this specially selected session, you will see how to:
- Captivate organizational hearts & minds by cementing marketing technology as the cornerstone of your customer-centric strategy.
- Shift from product to customer centricity.
- Unleash the power of real-time data, machine learning and artificial intelligence to create a more personalized experience for your customers.
Are you ready to get hyper-personal? Let’s dive in.