Speaker:

Alexander Muck, Product Sales Lead Analytics & CDP Switzerland

The cookieless future: Focus your marketing budget on building real-time relationships

Third-party cookies are on the brink of extinction, leading many companies to revaluate their marketing strategies and prepare themselves for a cookieless world.

Learn how you can do the same:

• Discover how the loss of cookies may affect you
• Learn about possible alternatives to your current marketing efforts
• See how you can go cookieless in a way that is best for you, your customers, and your business

We’ll also show you how to use first- and zero-party data to build outstanding relationships with your customers*. In real time and throughout the entire customer lifecycle.

Finally, we’ll give you an overview of Adobe solutions for real-time marketing that will make your cookieless future a success.

We hope you enjoy the session.