Luke-warm leads? Not today. Adobe Marketo Engage is B2C and B2B marketing automation that also brings sales and marketing together so they can strategise and execute as one extra-hot team.
Today’s journeys are customer-driven. With Marketo Engage software, you can meet your customers wherever they are. Marketo Engage tools use customer-triggered events to continue the conversation both online and off-line, across all channels. Think email, social and paid media, SMS and events — all co-ordinated from one central hub.
Show your customers you understand them with personalised content, delivered at the right time, every time. From emails to landing pages, Marketo Engage uses in-depth profiles, real-time behavioural and demographic data and AI to personalise user experiences, even for anonymous visitors.
Give marketing and sales teams the ability to create more co-ordinated journeys. Sales Connect runs marketing data right into your CRM. You can also use Marketo Engage tools for advanced lead generation, lead scoring and account management tasks.
Quickly see the effectiveness of each piece of content and how well your customer journeys are working. Go deeper with advanced journey and marketing analytics, multi-touch attribution and tools that connect sales and marketing data. Get a holistic picture of the entire customer journey from first interaction to conversion.
