The demand for creating compelling, personalised and compliant content at scale is greater now than ever before.
Adobe Workfront is an enterprise work management application that enables financial services organisations to work more efficiently, by streamlining the compliance processes and encouraging collaboration to ultimately deliver better customer experiences. Discover how to surpass the competition with complete and seamless collaboration, in our latest guide.
Listen to industry thought leaders discuss the challenges facing the financial services sector. In the first three episodes below, we highlight how marketers can effectively manage risk and compliance, maximise internal resources and enhance customer experiences.
Managing risk and compliance
Financial services institutions are faced with a series of challenges when producing personalised marketing collateral and campaigns at scale. Find out how they can leverage technology to mitigate that risk and remain compliant.
The pandemic has accelerated the move to bring creative operations in-house*, but a lack of technology or too many legacy systems have proved to be a barrier to agility. Overcoming this relies on managing resources, measuring results and maximising potential.
Customers need speed, agility, the right information at the right time, and expect a more personalised engagement. But how can that be delivered within such a highly-regulated and competitive industry?
Workfront helps financial services institutions navigate and comply with regulatory requirements by connecting and managing marketing content throughout the organisation. By making sure each stakeholder has all the information they need in one place, Workfront reduces complexities and increases efficiencies around the approval process.
Exploring marketing in financial services with Lucinda Parish, Program Manager at Adobe Workfront.
Being a marketer in the complex and highly regulated world of financial services, can certainly have its challenges. Take a look at Lucinda’s recent article, where she explores the issues facing financial services organisations and the importance of improving efficiency and optimising processes.