11 Marketing Attribution Models

About the Article

Attribution isn't one-size-fits-all. You have to find the best fit for your company. Learn about single and multi-touch attribution models, as well as the pros and cons of each.

Download this cheat sheet to determine which attribution model will work best for your team.

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Marketing attribution models for your campaign

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Marketing attribution isn't one-size-fits-all. These 11 models show how to apply single and multi-touch attribution for the win.

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2021-12-24

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