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Adobe Resource Center

Enterprise-level marketing resources, tools, videos, webinars, and more. Discover content tailored to your business goals by product, industry, or type.

REPORT

This year's report explores how generative and agentic AI shape experiences, highlights gaps and offers insights to help brands keep pace.

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ARTICLE

Latest innovations in Adobe GenStudio for Performance Marketing.

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  • 2023 Digital Trends — Financial Services

    Learn about current trends shaping the financial service industry's development of ultra-personalised customer experiences in this annual research from Adobe and Econsultancy.

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  • IAG enhances experiences across 15 websites.

    How IAG mitigates complexity with an 83% reduction in website components and delivers better customer experiences at scale.

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  • RiteAid connects shopping experience across channels

    “Adobe Experience Cloud will enable Rite Aid to continue to be the trusted partner for our customer’s health and wellness needs.”

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2372 results

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  • How to trust in AI for your document workflows.

    Learn how to evaluate any AI document vendor against a clear security framework and see how Adobe Acrobat Studio meets enterprise-grade standards.

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  • The GEO Imperative: Why Brands Must Optimize for AI Discovery Now

    AI is becoming the new front door to digital experiences. Hear how Heathrow Airport is responding, and see Adobe LLM Optimizer in action.

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  • AI-powered product discovery for Adobe Commerce.

    Use AI-powered search that understands shopper intent, drives conversions and turns dead-end queries into discovery.

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  • Best Buy redesigns marketing for AI-driven discovery.

    Best Buy evolves content and workflows to succeed in AI-driven discovery with Adobe.

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  • How to evaluate AI before you scale it.

    Learn four ways to assess AI solutions before they become part of your workflows, data systems and brand outcomes.

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  • Lumen scales on-brand content to drive a 44% brand lift

    Lumen Technologies efficiently scales high-quality, brand-aligned content using Adobe Express.

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  • How brands win with human and agent audiences.

    Human, agent and agent-to-agent marketing aren’t separate strategies. There are three modes of engagement every brand needs to navigate.

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  • Intuit reshapes marketing for humans and agents.

    Intuit explores new marketing craft for an AI audience.

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  • Deliver experiences that drive pipeline growth.

    Discover how Adobe’s two powerful tools work together to turn every B2B customer interaction into a confident buying decision.

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1 - 9 of 2372 results