Google Ads Integration: Optimise Ads Using Marketo Off-line Conversion Data
About the Article
Successful marketers today optimise their ad spend based on the outcomes they are trying to achieve. But if part of your marketing or sales process happens off-line, you may be stuck optimising your ads based on top-of-the funnel activities, like landing page conversions. This can be inefficient since only a small fraction of those people will eventually become sales opportunities or customers.
With the Marketo and Google Ads integration, you can view off-line and other buyer stage conversion data from Marketo inside Google Ads, helping you to identify which keywords and ads drove a meaningful result, such as bringing you a paying customer.