Lead Scoring Cheat Sheet

About the Article

Learn how to use a scoring system to automate your follow up and engagement with leads. The Marketo Lead Scoring Cheat Sheet helps marketers generate more revenue by allocating resources to leads that are most likely to convert into opportunities and closed-won deals. It includes best practices, a glossary and advanced techniques.

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container, xxl spacing, two-up, resource-form

title

Lead scoring - maximise sales follow-up success

CardDescription

Learn�critical�techniques in targeting�customers with the highest value.�Review key�terms,�samples, illustrations�and more to�maximise conversion.�

cardDate

2021-12-09

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