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ARTICLE

Lead Scoring Cheat Sheet

About the Article

Learn how to use a scoring system to automate your follow up and engagement with leads. The Marketo Lead Scoring Cheat Sheet helps marketers generate more revenue by allocating resources to leads that are most likely to convert into opportunities and closed-won deals. It includes best practices, a glossary and advanced techniques.

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Title
Description
style
resource-form
style
container, xxl spacing, two-up, resource-form
title
Lead scoring - maximise sales follow-up success
CardDescription
Learn�critical�techniques in targeting�customers with the highest value.�Review key�terms,�samples, illustrations�and more to�maximise conversion.�
cardDate
2021-12-09
altCardImageText
cardImage
original_entity_id
f9e4cd51-86ce-359c-bdf4-633257e552dd
primaryTag
caas:content-type/article
Tags
caas:business-unit/experience-cloud, caas:region/north-america, caas:products/marketo-engage-bizible, caas:related-product/marketo-engage, caas:topic/marketing-automation, caas:products/marketo-engage-bizible, caas:content-type/article, caas:content-type/article