Marketing Attribution Cheat Sheet - Marketo

About the Article

You've probably heard marketing attribution discussed at every twist and turn of your marketing journey and there's a good reason for that. In simplest terms, marketing attribution connects marketing and sales metrics, so revenue can be directly tied to specific marketing programmes.

But what goes into making that connection and how can you make marketing attribution work for your specific organisation?

In this cheat sheet, you'll learn:

• What marketing attribution is and why it matters
• Why analytics and automation tools aren't enough on their own
• How to implement a successful attribution solution