Marketo's Secrets to Sales Partnership
About the Article
Sales and marketing misalignment remains an all-too-common problem. Many companies still struggle to get these two departments in sync, hurting marketing ROI, sales productivity and most importantly, top-line growth. Ultimately, everyone wants to see a more profitable revenue team, so the tighter you are aligned, the better. On the other side of the equation, nobody wants to feel like a lead. This can happen when processes aren't well aligned, the content doesn't match the promise at the top of the funnel or when sales is talking about things that have nothing to do with what interested somebody in the first place. So how can you tackle this challenge?
Access this cheat sheet to learn about how the right strategy, content and communication can get your sales and marketing teams on the same page.