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ARTICLE

Why Should I Use ABM

About the Article

Account-based marketing or ABM, is not an entirely "new" concept. However, the benefits and the overall value of ABM continue to be revealed as more businesses turn to this strategy and see significant results in their overall marketing initiatives. So, why should you be using ABM?

In this cheat sheet, you'll learn:

How ABM drives gains in marketing efficiency and revenue
Why 89% of marketers report higher ROI from using ABM
What makes an ABM strategy a good fit for your company

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Title

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resource-form

style

container, xxl spacing, two-up, resource-form

title

The big advantages of account-based marketing (ABM)

CardDescription

Businesses�employing ABM�see significant results in their overall marketing initiatives. Learn how it can work for you.�

cardDate

2021-12-09

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5b93b76d-fb28-3d89-acf3-8fbfc1ad695a

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caas:content-type/guide

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caas:content-type/guide, caas:products/marketo-engage-bizible