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The value of digitally innovative marketing for financial institutions.
How digitally innovative marketing can help financial institutions differentiate themselves in a competitive market and grow their client base.
The financial services industry is being faced with challenges in both the near-term and long-term. But there are also new opportunities within reach.
In the IDC Analyst Connection, sponsored by Adobe, The Value of Digitally Innovative Marketing for Financial Institutions, IDC Research Director, Marc DeCastro, shares his perspective on the financial industry and why now is a good time to digitally innovate your marketing strategy.
Read the guide to discover how marketing automation can help drive growth, increase cross-sell and demonstrate partnership.
You’ll learn:
- What the biggest hurdles are in preventing innovation
- Why customer loyalty is more important than ever
- How marketing automation can help financial organisations
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The value of digitally innovative marketing for financial institutions.
CardDescription
Enterprise, Lead Generation, Customer Experience, Account Based Marketing, Lead Management, Marketing automation, Results, Revenue to Demand, Adobe Marketo Engage, UKI, Customer Loyalty.
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37f51fdc-9efe-32d2-9daf-3236cf6101a6
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caas:content-type/guide
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caas:collection/dxresources, caas:content-type/guide, caas:industry/financial-services, caas:products/marketo-engage-bizible, caas:topic/marketing-automation, caas:topic/personalization, caas:topic/b2b-marketing, caas:topic/customer-journey-management