Stories from Within: Adobe’s CTO on gaining actionable insights from your data

Marketers have it tough right now!

Media costs are increasing, and the cost-of-living crisis is driving more considered spending, all whilst marketing targets remain as high as ever. Marketing teams are being asked to do more with less.

To boost digital performance, streamline spending, and maximise returns, marketers must focus on improving their business analytics.

This interview series offers marketers the opportunity to hear 'stories from within' as we sit down to speak to industry experts about their first-hand experiences and learnings from improving their analytics and the game-changing insights they’ve unlocked.

In this episode, Adobe’s Chief Technology Officer shares actionable insights on:

1. The evolution of analytics
2. The importance of removing data and team siloes
3. Shifting from reactive to proactive
4. The role of AI in business analytics

Speakers

Tony Stranack

Tony joined Adobe in Jan 2022 as the Chief Technologist covering UKI & MESA within the International CTO team.
With over 30 years of experience Tony has worked as a Field CTO within global technology companies such as Hewlett Packard Enterprise and Symantec. He has worked with clients across a wide variety of industries most recently BP, Pepsico, NedBank as well as UK Public Sector
With a background in consultancy, Tony works with clients to understand the art of the possible for digital experience, helping them create strategies that break down the traditional data silos.
Bringing together technology, people and process to deliver measurable value.

Georgia Scott

Georgia Scott heads up the Solutions Marketing team at Adobe.