Marketers have it tough right now!

Media costs are increasing, and the cost-of-living crisis is driving more considered spending, all whilst marketing targets remain as high as ever. Marketing teams are being asked to do more with less.

To boost digital performance, streamline spending, and maximise returns, marketers must focus on improving their business analytics.

This interview series offers marketers the opportunity to hear 'stories from within' as we sit down to speak to industry experts about their first-hand experiences and learnings from improving their analytics and the game-changing insights they’ve unlocked.

This final episode in the interview series features Tom Evans, Head of Data Science at ASOS. Tom shares insights on the following topics:

1. Businesses who don’t use data really are going into every decision blind
2. Some of the key industry challenges driving analytical maturity
3. The critical importance of educating the entire business about analytics and vice versa
4. How essential it is that data teams understand the business application of analytics
5. The exciting opportunities that AI presents for marketing teams

Speakers

Tom Evans

Tom Evans is the Head of Data Science at ASOS. He has lived and breathed data and analytics his entire professional career. Whilst he has worked across many different industries and business types, what has remained constant is his passion for data and his involvement in business analytics.

Georgia Scott

Georgia Scott heads up the Solutions Marketing team at Adobe.