Marketers have it tough right now!

Media costs are increasing, and the cost-of-living crisis is driving more considered spending, all whilst marketing targets remain as high as ever. Marketing teams are being asked to do more with less.

To boost digital performance, streamline spending, and maximise returns, marketers must focus on improving their business analytics.

This interview series offers marketers the opportunity to hear 'stories from within' as we sit down to speak to industry experts about their first-hand experiences and learnings from improving their analytics and the game-changing insights they’ve unlocked.

We are joined by digital experience enablement specialists DMPG for this next interview. The conversation delves into the following hot topics:

1. A good measure of analytical maturity DMPG see across their clients
2. The challenges that brands face when leveraging the data they have access to
3. The key building blocks of an effective analytics
4. The impact of employee churn on analytical maturity and how to tackle this
5. Awareness around the tools available for brands and the impact they can have
6. Where the world of analytics is moving to & the opportunities it presents

Speakers

Graham Newell

Global Head of Sales & Partnerships

Steve Carrod

Managing Director, DMPG

Georgia Scott

Georgia Scott heads up the Solutions Marketing team at Adobe.