Marketers have it tough right now!

Media costs are increasing, and the cost-of-living crisis is driving more considered spending, all whilst marketing targets remain as high as ever. Marketing teams are being asked to do more with less.

To boost digital performance, streamline spending, and maximise returns, marketers must focus on improving their business analytics.

This interview series offers marketers the opportunity to hear 'stories from within' as we sit down to speak to industry experts about their first-hand experiences and learnings of improving their analytics and why it’s so important to do so.

In this first episode, Head of Solutions Marketing at Adobe, Georgia Scott, sits down with Head of Commercial and Marketing Analytics at Virgin Media O2, Shruti Ahuja-Ramamurthy. Together, Georgia and Shruti discuss:

1. Key industry challenges driving a need for improved business analytics
2. How to share best practices and make it relevant across the entire business
3. Planning for what’s next
4. How to prioritise effectively
5. Bringing a customer-centric approach to the business

Speakers

Shruti Ahuja-Ramamurthy

Shruti Ahuja-Ramamurthy heads up the Commercial and Marketing Analytics space at Virgin Media o2. Previously, Shruti has worked in analytics roles across a variety of different industries for brands including Lastminute.com, BBC Worldwide, Adobe and WPP.

Georgia Scott

Georgia Scott heads up the Solutions Marketing team at Adobe.