Digital Marketing 101 - Key Tools for Engagement Marketing

About the eBook

Digital marketing is fundamental to businesses' success in today's modern era of engagement marketing. Promoting brands, products and services online and through mobile applications is quickly becoming table stakes. So as a marketer, you must get on board. But online advertising is just the tip of the iceberg. Marketers have to dig deep into today's vast and intricate cross-channel world to discover the most impactful strategies required to build a thriving business. Search engine optimisation, pay-per-click advertising and conversion rate optimisation techniques work in tandem to demystify consumer behaviours, capture customers' attention and turn people into loyal buyers over time. No digital marketing campaign should be without these critical activities.

Download this ebook to learn more about the fundamentals of digital marketing and how you can be successful in today's modern, complex business landscape: