From a consumer perspective, the best brands are those that weave themselves into their customers' lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don't just show up to demand something—Buy Now! Start Today! Click Here!—but they don't wait on the sidelines either. So what makes these brands so successful? Instead of being seen as overbearing, these brands are successful because they are listening and responding to customers' wants and needs. They effectively practise omnichannel marketing—marketing that seeks to provide a seamless customer experience, regardless of channel or device.
Download this ebook to learn about the benefits of an advanced omnichannel marketing strategy, including how to:
- Understand your customer journey
- Align your organisational structure to support your omnichannel strategy
- Co-ordinate your channels
- Choose the right tools