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EBOOK
How to Create a Lead Nurturing Strategy
About the eBook
Setting up a lead nurture programme is not a goal in and of itself. Instead, lead nurturing is a vehicle for your business to get to your overall goals. The key to designing an effective lead nurture programme is taking stock of your current lead management processes. By asking the right questions, you will not only uncover opportunities for improvement, but the information will also play a critical role in defining issues of workflow.
Download this ebook to learn more about creating a lead nurturing strategy, including:
- Setting goals
- Establishing a lead nurture team
- Selecting the right technology
- Implementing lead nurture into your overall marketing strategy
title
How to Create a Lead Nurturing Strategy
CardDescription
The key to designing an effective lead nurture programme is taking stock of your current lead management processes.
cardDate
2021-01-25
altCardImageText
cardImage
original_entity_id
09a13c96-a173-3ec0-b891-07a699cc195f
primaryTag
caas:content-type/guide
Tags
caas:content-type/guide, caas:products/marketo-engage-bizible