Types of Digital Ad Technology | Adobe UK

EBOOK

Types of Digital Ad Technology

About the eBook

Identifying and segmenting audiences and managing the ad publishing process is central to your digital advertising strategy. Advertising technology, aka adtech, has taken this process to a whole new level.

Because digital advertising has evolved into such a complex space, there are now several different types of ad technologies (and many different ad technology companies around the globe) that comprise the digital advertising ecosystem. These companies range from advertising agencies, to media buying platforms, to ad networks, to publishers and everything in between.

Download this ebook to learn about the main types of ad technologies:

  • Data Management Platforms (DMPs)
  • Demand-Side Platforms (DSPs)
  • Supply-Side Platforms (SSPs)
  • Ad Exchanges

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Manage the ad publishing process with digital ad technology
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Learn about the main types of ad technologies, from media buying platforms to ad networks to publishers and which works best for you.
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